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  • Jerry Hetrick

Shooting Ice Cream

Updated: Feb 5, 2019


My professional photographic journey began in the mid 1990’s. I was a freelance graphic designer and worked as art director on several photo shoots.

My first opportunity for a professional photo job was to shoot ice cream for ConAgra. The budget only allowed $500 for photography. A professional photographer, food stylist and art director can easily cost between $1,500 and $2,500. I said, “I can do it!” I had no idea if I could or not, I had an old film camera and was a hobbyist photographer. I didn’t own a digital camera, I’d never used one, but I bought a new $900 Canon 10D, pulled it out of the box and started. I had no professional lighting, so I used natural light from the kitchen window. I went through a lot of ice cream! My girls enjoyed bowl after bowl as I struggled to get a good shot.

In the end, the project was shelved. I got paid and became a “professional food photographer.” It was a lesson on the difficulty of commercial photography. The journey from there has been one of being humbled over and over again, but the challenge has been fun!

Below are some product shots I've taken since the ice cream shoot.





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